Your advanced LinkedIn learning experience starts here
Top tips to get visible on LinkedIn
Do you ever feel like you get reasonably good engagement on LinkedIn, but it’s not really driving any tangible benefit back to you, or to your business?
Ever feel like you’re putting in the time and effort, but you’ve lost sight of the bigger picture, and somehow lost the sense of purpose and drive towards an actual goal?
Likelihood is that if you feel that way, you need to take a step back and reassess your priorities.
In this 30 minute webinar from Amy at SocialB, we will walk you through how to review and reset your LinkedIn presence.
After the presentation Amy will also be available for optional Q&A – so come with your burning questions ready!
Agenda:
- Refreshing your LinkedIn profile – have you got the right basics in place?
- Making the most of audience insights (knowing who you are actually speaking to on LinkedIn and whether that’s the target audience you want, or that you thought you had)
- A joined up approach to LinkedIn – from your profile, to your content, to the way you engage, and the people you connect with – making sure it all adds up and has a purpose
If you like the look of this webinar and would like to see more training options, check out these upcoming courses with Amy.
How to attract top talent on LinkedIn in 3 simple steps
Introduction:
We’ve all heard that LinkedIn is a great tool for recruitment but so many hiring managers are unsure where to start.
LinkedIn isn’t a job board like Indeed, it’s a social media platform. Rather than thinking of LinkedIn as somewhere to post job opportunities, you need to consider strategies to attract top talent for your organisation and build a presence that engages with your ideal candidates, so when an opportunity arises, your connections & community are there.
In this 90-minute webinar with SocialB, you will learn about our 3 recommendations for how you can harness LinkedIn as a recruitment tool.
Agenda:
- Set up for success – laying the foundations for your LinkedIn presence.
- Creating LinkedIn content that educates, entertains, and inspires.
- Building an engaged community on LinkedIn.
By the end of this session, you will be able to:
- Test and tweak your LinkedIn presence based on the core target audiences you are wanting to attract (including profile and company page).
- Put your target audience front and centre when coming up with content ideas and therefore develop and craft more targeted and strategic content.
- Identify opportunities to build and grow your network giving you access to a wider audience and more exposure to potential future candidates.
Who would benefit from attending?
If you are responsible for hiring and recruitment within your organisation, this would be a great course to help you leverage LinkedIn as a tool to attract candidates and to create a network that enables you to hire more swiftly when you are looking for someone.
Equally, every employee within a business has the power to generate an engaged network on LinkedIn which can be utilised when recruiting, so you may not be directly responsible for the recruitment or management of new employees but wish to have an impact on that process, and this course will help you identify how your LinkedIn activity plays its role in the recruitment process.
What to expect from this course:
- The session will be delivered via Zoom so all you need is a strong internet connection and your microphone & camera enabled for Zoom.
- Before the course, you will receive joining instructions for the session.
- After the training, you will receive a PDF copy of the training slides and materials, and the Zoom recording will be made available.
How to plan a winning content strategy for LinkedIn
Introduction:
When it comes to LinkedIn, consistency is key, and you need a firm grasp of what you want to get out of LinkedIn and who your main target audience is to start streamlining your approach and focusing time and effort where it matters.
In this 90-minute webinar with SocialB, you will learn how to cultivate a focused and effective approach to your LinkedIn content. We’ll look at ways to better engage with your target audience and tips to make your time on LinkedIn, time well spent.
Agenda:
- Knowing your goals and what you’re trying to achieve
- What makes a great LinkedIn post?
- Finding out what content your audience likes best – how to review your activity, what to do more of, and what to improve
- How to create high quality, professional content – on a budget!
- Time management and how to plan, create and schedule content in advance
By the end of this session, you will be able to:
- Develop a clear plan for your LinkedIn activity of what you want to achieve and the key audiences you want to be speaking to
- Know what good content really looks like and create quality content that resonates with your audience, has a clear message, and plays a part in your LinkedIn strategy
- Use your time on LinkedIn wisely by knowing where to focus your efforts and how to get ahead
Who would benefit from attending?
LinkedIn is a hugely important platform for pretty much anyone. Whether you want to build you network, generate leads, find a new job, look for partnership or other business opportunities, get recommendations, share ideas and get opinions with your peers, keep up to date with your industry and news… the list goes on and on.
Whether you are a CEO or have just stepped into the world of work, LinkedIn is yours to capitalise on.
This course is suitable for anyone who wants to get a firm grip on LinkedIn and identify a clearly defined purpose to drive your content decisions and what you post, with lots of tips and tricks along the way.
What to expect from this course:
- The session will be delivered via Zoom so all you need is a strong internet connection and your microphone & camera enabled for Zoom.
- Before the course, you will receive joining instructions for the session.
- After the training, you will receive a PDF copy of the training slides and materials, and the Zoom recording will be made available.